Are you ready to lead the charge in shaping a global brand's social media presence in the B2B SaaS space? Do you thrive in a collaborative, fast-paced environment, and have a track record of implementing successful social media strategies that drive lead generation and customer loyalty?

In this role, you will be spearheading the development and execution of comprehensive social media strategies, both organic and paid, while working closely with project managers and creative teams to deliver top-tier branded content. You will also have the opportunity to curate engaging user-generated content, foster online community engagement, and contribute to our global strategy.

The Marketing team at Vectorworks is the driving force behind brand advocacy and representation across various global channels. We play a pivotal role in attracting and nurturing opportunities for individuals to discover the value of Vectorworks products and services. Marketing at Vectorworks covers five main areas: inbound marketing, customer retention, international marketing, event marketing, and content marketing while ensuring all aspects aligns with our brand.

During this role you will:

• Collaborate with the Marketing Director to develop and implement a targeted social media strategy aligned with company initiatives and brand voice.
• Monitor, analyze, and adjust social media campaigns to ensure effectiveness in lead generation and customer retention.
• Work with project managers and creative teams to deliver high-quality branded visuals, videos, and content on schedule.
• Foster online community engagement through active monitoring and response.
• Plan and execute paid social media campaigns with a global mindset on Meta and LinkedIn.

Here is what success looks like:

• Proficiency in developing and implementing social media strategy.
• 5+ years experience with B2B marketing strategies.
• Proven decision-making and problem-solving skills in a fast-paced environment.
• Exceptional interpersonal skills for effective cross-functional collaboration.
• A dual-minded approach: highly creative and an excellent writer, as well as process-oriented, data-driven, big picture thinker.
• Experience with Sprout Social or similar social media management systems is preferred.

Experience developing marketing strategies in a SaaS environment is a plus.

Who We Are

Vectorworks Inc. is a global design software company targeting entertainment, architecture and landscape industries with enterprising and intuitive solutions that allow users to design without limits.

Our Core Values

Our values define our fundamental beliefs as a company to guarantee that our employees and customers alike are celebrated for not just their abilities but who they are as individuals.

Inclusion – Collaboration – Balance – Innovation

Click here to learn more about how we live out our values.

Check out our Glassdoor page to learn more about life at Vectorworks.

Benefits:

• 15 days of Paid Time Off (PTO) per year. At 5 years of employment this goes up to 20 days of PTO.
• 9 paid holidays and a holiday break for non-essential employees in December.
• 5 days of Volunteer Time Off
• 3 days of Summertime Leave
• 5% employer 401k contribution matching
• 4 weeks of paid Parental Leave
• Medical, Dental, Vision
• Short/Long Term Disability
• Pet Insurance
• Tuition Re-imbursement up to $5,250 per year
• Employee discount programs

Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer

NOTE: Women and minorities are less likely to apply to jobs if they do not feel they fit the job description in totality. Each individual has a unique combination of skills. If you do not check all the boxes, we still encourage you to apply.