Vectorworks

  • Marketing Specialist

    Job Locations US-MD-Columbia
    Posted Date 1 week ago(1/10/2020 5:35 PM)
    Job ID
    2020-1584
    Category
    Marketing
  • Overview

    Vectorworks Inc. is a global software product company targeting architecture, entertainment, and landscape industries with enterprising and intuitive solutions that allow users to create unique designs and 3D visualizations.

     

    We are looking for an innovative marketing professional with a strong work ethic and strategic collaboration skills to manage all marketing activities and campaigns within their specified industry to meet organizational objectives.

     

     

    What's in it for you?

     

    As a member of the marketing team, the Marketing Specialist will work closely with the communications, design, sales, and product marketing teams. Industry marketing activities include evaluating, scheduling, and analyzing the successes of all marketing programs within the specialist’s specified industry and supporting the domestic and channel sales team by delivering qualified leads on a regular basis and searching for local networking opportunities.

    Responsibilities

    In this role, you should expect to:

     

    • Increase awareness and engagement with our brand and products by implementing targeted digital campaigns and acting as project manager on a variety of simultaneous marketing programs to ensure the production of quality, branded deliverables
      Become an expert in the specified industry and stay current with industry trends by immersing him/herself into industry events and publications; understand the wants and needs of our users, prospects, and sales team
    • Initiate and maintain relationships with industry influencers (including beta testers and Vectorworks power users); become a knowledgeable asset and working partner for the product marketing team
    • Assist in development of scalable, in-demand content that is timely and relevant to generate leads for both domestic and channel sales teams, I.e. nurturing campaigns
    • Be responsible for tracking and reporting on marketing campaigns on a regular basis while also providing recommendations for increasing effectiveness of these programs; master our marketing automation software to best analyze our customer’s journey and the related nurturing campaigns
    • Collaborate with marketing events specialist to develop tradeshow and live event strategy and related marketing to ensure events are on brand, on message, and generate ROI
      Support PR initiatives and other misc. campaigns as assigned

    Qualifications

    Why do you want this job? Because you are:

     

    • A leader and innovator who can make lasting connections with their team and industry professionals
    • A self-starter who can flourish in a fast-paced, team environment
    • A problem-solver with strong planning, management, and communication skills across all levels of the organization
    • Self-motivated and actively seeks additional projects
       

    Why do we want you? Because you have:

     

    • Bachelor's degree in Marketing, Communications, English or a related field preferred
    • 3+ years of marketing experience, preferably in the software industry or industry-related field
    • Working knowledge of HubSpot and Salesforce or similar marketing automation and CRM systems
    • Experience preparing tradeshow and corporate event strategy
    • Experience with project management
    • Exceptional writing skills; confidence in developing marketing content (i.e. email marketing, direct mail, website content, advertising, etc.)
    • Ability to travel up to 10%
       

     

    Extra Credit:

    • Working knowledge of HTML and Adobe Suite a plus, but not required
    • Google Analytics and Google AdWords Certification preferred
    • HubSpot Inbound Certification preferred
    • Experience working in an architectural firm or related field a plus!
    • Please provide a link to your online portfolio or writing samples. You can also email documents to recruiting@vectorworks.net.

     

     

    Join our team

     

    Are you looking for a company focused on innovation and emerging technology that helps customers around the world reach their creative potential? Vectorworks, Inc. is a design solution software company with over 685,000 global customers in the architecture, landscape and entertainment design industries.

     

    By working with us, you’ll have the opportunity to solve problems, develop your career, and make a difference. You’ll find a wide range of benefits, including competitive compensation plans, employer-matched retirement accounts, tuition reimbursement, and a free medical plan option. You can also enjoy company perks, such as weekly catered lunches, an on-site fitness center and deli, free yoga and fitness classes, free monthly massages, and more.

     

    Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer

     

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