Vectorworks

  • Senior Social Media Strategist

    Job Locations US-MD-Columbia
    Posted Date 1 month ago(12/12/2019 11:59 AM)
    Job ID
    2019-1583
    Category
    Marketing
  • Overview

    What's in it for you?

     

    Under the director of content marketing, the senior social media strategist plays a critical role in the Vectorworks content marketing program. Responsible for planning and managing social media content strategy and paid campaigns, the strategist will develop and execute advanced social content publishing, monitoring and reporting tactics, manage monthly budget allocations, and mentor the social media coordinator to ensure an ongoing flow of content and cross channel distribution to improve marketing efforts, fulfill lead generation, and increase sales.

    Responsibilities

     In this role, you should expect to:

    • Develop, plan, coordinate and implement social media content strategy that reflects the goals of the company’s content marketing program
    • Stay abreast of competitor content performance to identify and set benchmarks for industry comparison and build actionable KPIs
    • Strategize and create social media advertising planning in accordance with budgeting, including ongoing project management
    • Directly use and support the upkeep of multiple corporate social media channels and tech stack platforms, like Hootsuite, to create, manage, report and optimize social media campaigns that support the full sales funnel
    • Prioritize and coordinate outbound social engagement opportunities, both identified by social media coordinator and through insights and analysis, to develop tactics to advance brand amplification and grow brand recognition and trust
    • Collaborate with the director of content marketing in reporting social media content performance and audience insights to assist content writers, editors and designers with regard to creating content that is appropriate for social channels, audiences and sales funnels
    • Work with Marketing Analytics Team to determine best tracking methods for campaign reporting
    • Oversee the management of digital assets by working with the social media coordinator to ensure the quality and use of approved images and videos for ongoing use in organic and paid campaigns
    • Analyze and track organic and paid social media efforts, set benchmarks, and draw actionable insights to enhance efforts
    • Participate in sessions with Marketing Team and outside consultants to gain insights to contribute to planning advanced social media advertising campaign implementation and paid budget stewardship
    • Provide support to the director of content marketing on the effectiveness of social media content and project plans to support company initiatives; prepare reports to share with team members and project stakeholders to inform advanced content development; and other duties as assigned
    • Keep up with content marketing industry news, social media trends, channel developments, technologies and best practices

    Qualifications

    Why do you want this job? Because you are:

    • A motivated, results oriented, team player who can successfully collaborate with multiple personalities and communicate with all levels of the organization
    • A self-starter with the ability to think critically, multi-task, and keep up in a fast-paced environment
    • Able to convey compelling messages and transform complex concepts into clear communications

    Why do we want you? Because you have:

    • A Bachelor’s degree in Communications, Journalism, English, or a related business field
    • Minimum 5 years’ experience in the strategic planning of social media content and campaigns, with direct experience working in multiple social platforms and tech stack tools to collect insights, analyze and direct recommendations
    • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and social media best practices and changing technology; experience in creating and publishing various content types, ad formats and video
    • Micro-writing and editing skills, using insights and demographics
    • Direct experience in working with audience personas to plan strategy to connect with diverse audiences
    • Experience in developing social media KPIs, creating pixels and tracking URLs for Google Analytics and work across teams to coordinate as part of campaign development
    • Understanding of web design concepts, UX, and landing page requirements for social media campaign fulfillment
    • Advanced knowledge of web writing tactics and SEO
    • Experience in mentoring and team building

    Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer

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