• Marketing Programs Coordinator

    Job Locations US-MD-Columbia
    Posted Date 1 month ago(12/12/2019 10:15 AM)
    Job ID
  • Overview

    Vectorworks Inc. is a global software product company targeting entertainment, architecture and landscape industries with enterprising and intuitive solutions that allow users to create unique designs and 3D visualizations. We are looking for a Marketing Programs Coordinator who excels in a fast-paced team environment to support and improve our digital marketing efforts across multiple marketing platforms.


    What’s in it for you?


    The Marketing Programs Coordinator will have the unique opportunity to serve our digital and event marketing efforts across multiple marketing programs and campaigns to promote our software to architecture, landscape, and entertainment design professionals and academic institutions. Working alongside the members of the marketing team and reporting to the Marketing Programs Director, the Marketing Coordinator will be responsible for supporting the development and delivery of outreach campaigns that increase Vectorworks software adoption and lead generation.


    In this role, you should expect to:


    • Increases awareness and engagement with our brand and products by implementing targeted campaigns. Leads complex and simultaneous marketing campaigns with supervision to ensure quality, cohesive, branded deliverables, and follows through to analyze results and optimize campaigns on a timely basis
    • Stays current with industry trends by immersing him/herself into industry events and publications; understands the wants and needs of our users, prospects, academia, and sales team; initiates and maintains relationships with industry influencers (including beta testers and Vectorworks power users); acts as a working partner for the product marketing team
    • Actively seeks to learn new methods for marketing demand generation and proposes new tactics to marketing leadership
    • Helps develop scalable, on-demand content that is timely and relevant to generate leads for both domestic and channel sales teams
    • A proficient user of our marketing automation platform, who actively seeks ways to optimize our customer’s journey, provide better nurtured leads to our sales teams, and find process efficiencies
    • Attends industry events and conferences as needed and performs other duties as assigned



    Why do you want this job? Because you are:


    • Motivated, well-organized, and detail-oriented with excellent research, writing, and organization skills
    • A self-starter who can flourish under pressure in a fast-paced environment
    • A problem-solver with strong analytical, planning, and communication skills who can prioritize and handle multiple tasks effectively
    • Able to successfully collaborate and communicate with all levels of internal and external organization partners and vendors



    Why do we want you? Because you have:


    • A Bachelor’s degree in Business, Marketing, Communications, or a related field
    • 0-2 years of experience in direct marketing, project management or product marketing
    • Working knowledge of marketing automation and CRM systems
    • Familiarity with Google Analytics
    • Experience in conducting email campaigns
    • A love for learning, technology, design, and marketing
    • The ability to travel up to 5% of the time


    Extra Credit:


    • Working knowledge of HubSpot and Salesforce
    • Please provide a link to your online portfolio or writing samples. You can also email documents to



    Join our team


    Are you looking for a company focused on innovation and emerging technology that helps customers around the world reach their creative potential? Vectorworks, Inc. is a design solution software company with over 685,000 global customers in the architecture, landscape and entertainment design industries.


    By working with us, you’ll have the opportunity to solve problems, develop your career, and make a difference. You’ll find a wide range of benefits, including competitive compensation plans, employer-matched retirement accounts, tuition reimbursement, and a free medical plan option. You can also enjoy company perks, such as weekly catered lunches, an on-site fitness center and deli, free yoga and fitness classes, free monthly massages, and more.


    Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer


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