Vectorworks

  • Social Media Coordinator

    Job Locations US-MD-Columbia
    Posted Date 1 month ago(12/12/2019 9:36 AM)
    Job ID
    2019-1576
    Category
    Marketing
  • Overview

    Part of the content marketing team, the Social Media Coordinator will manage general social media content creation, calendaring and publishing for Vectorworks, Inc., as well as assist with other content initiatives under the mentorship of the Senior Social Media Strategist. This individual is responsible for enhancing our brand personality and visibility on social media channels to increase online presence and followers, help protect online brand reputation, monitor engagement and assist in the promotion of Vectorworks Inc., and Vectorworks products.

    Responsibilities

    In this role, you should expect to:

     

    • Write, edit and schedule day-to-day social media content messaging
    • Directly use multiple corporate social media channels and tech stack platforms, like Hootsuite, to schedule and publish social messaging; support the senior social media strategist in maintaining social media and digital communications policies and guidelines
    • Monitor inbound channels to maintain brand reputation, track and respond to general messaging from users, elevate critical issues, and identify opportunities for brand engagement and content optimization
    • Identify relevant influencer conversations and elevate to senior social media strategist to help inform opportunities for Vectorworks to engage online.
    • Use social media platform and audience insights to support the senior social media strategist to inform content planning and strategy
    • Develop and organize digital assets within social media publishing platforms to create libraries of approved images and videos for ongoing use; use internal project management platforms to help identify assets and work with Design team to obtain them in timely manner to keep content publishing on schedule
    • Perform duties, as assigned, related to measuring the effectiveness of social media content and project plans to support company initiatives; provide requested metrics from reporting platforms
    • Stay voracious in learning and keeping up with the latest social media trends, channel developments, technologies and best practices

    Qualifications

    Why do you want this job? Because you are:

     

    • Motivated, responsible, and self-sufficient with a high attention to detail
    • A self-starter who can flourish under pressure in a fast-paced environment
    • Able to understand technical software concepts, features, and accurately and convincingly convey their benefits in associated marketing collateral, reporting, and conversations
    • Able to organize and arrange written material in a logical order, tell the appropriate story, and adhere to branding and style guidelines
       

    Why do we want you? Because you have:

     

    • A Bachelor’s degree in Communications, Journalism, English, or a related business field
    • 0-2 years' experience in professional media, communications, marketing, social media‚Ä®and/or public relations
    • Strong writing and editing skills, with the ability to convey compelling messages, transform complex concepts into clear communications, and write in various styles for diverse audiences
    • Active and current working knowledge of social media platforms and insights analysis
    • Excellent communicator and creative thinker with an ability to use both data and intuition to make informed decisions
    • Knowledge of web writing tactics and SEO
    • Strong organizational skills with the ability to multi-task, prioritize, and meet deadlines
    • Please provide a link to your online portfolio or writing samples. You can also email documents to recruiting@vectorworks.net.

     

    Join our team

     

    Are you looking for a company focused on innovation and emerging technology that helps customers around the world reach their creative potential? Vectorworks, Inc. is a design solution software company with over 685,000 global customers in the architecture, landscape and entertainment design industries.

     

    By working with us, you’ll have the opportunity to solve problems, develop your career, and make a difference. You’ll find a wide range of benefits, including competitive compensation plans, employer-matched retirement accounts, tuition reimbursement, and a free medical plan option. You can also enjoy company perks, such as weekly catered lunches, an on-site fitness center and deli, free yoga and fitness classes, free monthly massages, and more.

     

    Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer

     

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