• Public Relations Coordinator

    Job Locations US-MD-Columbia
    Posted Date 1 month ago(7/10/2019 11:25 AM)
    Job ID
  • Overview

    What’s in it for you?


    Vectorworks, Inc. is looking for a passionate public relations professional to support the Marketing team’s communications and media relations efforts. The PR Coordinator is a self-confident, outgoing, motivated, persuasive, and diplomatic individual who works closely with the Marketing and Sales teams to create and maintain a favorable public image for our global company.


    It’s an exciting time to join the Vectorworks family, and if you are looking to have a lasting impact on a successful team, we hope you’ll take the time to learn more about this opportunity!


    In this role, you should expect to:

    • Develop and implement effective public relations projects that enhance company and product branding initiatives.
    • Cultivate and maintain relationships with key members of the press, including writers, editors, influencers, and other personnel at media outlets; maintain media lists; distribute content; and work with media to secure editorial placements using clear, effective pitches.
    • Assist manager with preparing communication for global distributors and internal departments and assist with their public relations efforts needs.
    • Write press releases, newsletters, blogs, ghostwritten pieces, emails, social media posts, advertising copy, as well as other marketing communications, to shape the public perception of the organization and increase awareness of the Vectorworks brand and its initiatives.
    • Prepare information for the media related to product launches and events, such as press kits, handouts, feature lists, press pages, etc.
    • Research online industry publications for editorial opportunities and stay abreast of industry trends.
    • Travel to tradeshows, and industry and networking events, as needed.
    • Support internal company communications needs.
    • Other duties as assigned.


    Why do you want this job? Because you are:

    • Passionate for public relations with the initiative to take on projects with little direction
    • Highly motivated with the ability to work easily in both large team environments and independently
    • A self-starter who can flourish under pressure in a fast-paced environment


    Why do we want you? Because you have:

    • A Bachelor’s Degree in Public Relations, Communications, Journalism, English, or a related field
    • Intern or entry-level experience in professional media, communications, marketing, and/or public relations
    • General understanding of public relations practices, robust writing skills, and the ability to write in various styles for diverse audiences, as well as proofread and fact check for accuracy
    • Strong organizational skills with the ability to multi-task, prioritize, and meet deadlines
    • Excellent communication skills to be comfortable and confident with customer interaction, interviews, and discussions


    Extra Credit:

    • Experience in architecture, urban planning, landscape architecture/design, or entertainment design
    • Working knowledge of branding, HubSpot, Cision, and Google Analytics
    • Please provide us with a couple of your writing samples and/or a link to preview your portfolio


    Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer


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