Academic Marketing Programs Coordinator

Job Locations US-MD-Columbia
Posted Date 3 weeks ago(2/23/2018 4:12 PM)
Job ID


What’s in it for you?


We are looking for a motivated and creative marketing professional to join our marketing team as an ambassador of Vectorworks to colleges and universities around the United States to promote our software within Architecture, Landscape Architecture, and Entertainment/Lighting design programs. The Academic Marketing Programs Coordinator will be responsible for extensive market research and outreach campaigns to engage the academic community and increase Vectorworks software adoption by students and schools.


It’s an exciting time to join the Vectorworks family, and if you are looking for an opportunity to have a lasting impact on a growing team, we hope you’ll take the time to learn more about this opportunity!


In this role, you should expect to:

  • Manage outbound marketing campaigns and programs to drive expansion and awareness of Vectorworks products to colleges and universities
  • Conduct research and use internal CRM systems to identify education institutions to target for expansion
  • Conduct outreach via email and outbound call campaigns to drive education engagements and partnerships
  • Collaborate with product marketing to seek out speaking engagements and workshops to present software to schools
  • Identify opportunities for partnerships with professors within the Architecture, Landscape and Entertainment/Theatre academic programs
  • Build awareness of Vectoworks for on-campus events, clubs and student organizations
  • Help drive content such as newsletters, case studies, and blog articles to further promote the Vectorworks training program with the academic audience
  • Attend industry events and conferences


Why do you want this job? Because you are:


  • An innovative, solutions-driven professional who has a love for learning, teaching, and technology.
  • A self-starter who can flourish under pressure in a fast-paced environment
  • Confident in your ability to reach out via phone and email to perform structured call campaigns



Why do we want you? Because you have:


  • A Bachelor’s Degree in Business, Marketing, Communications, or a related field and 2+ years of experience in project management and/or market research
  • The ability to bring energy and excitement to the promotion of Vectorworks products and our brand
  • Excellent verbal and written communication skills 

  • 1-2 years of direct marketing experience 

  • A natural ability to network and build contacts within the educational community 

  • A willingness to learn and demo basic Vectorworks software functionality 

  • The ability to travel up to 25% of the time to universities and academic events



Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer


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