Vectorworks

Digital Marketing Specialist

US-MD-Columbia
2 months ago
Job ID
2017-1052
Category
Marketing

Overview

What's in it for you?

 

Vectorworks Inc., is looking for an experienced Digital Marketing Specialist to help drive qualified traffic and conversions. This position will work with the marketing programs team and be responsible for managing paid digital campaigns including: campaign planning, execution, management, and analysis.

Responsibilities

In this role, you should expect to:

 

Provide the daily management and execution of multiple digital campaigns including: AdWords/PPC, display advertising, retargeting, social advertising, SEO, mobile, email, and other channels to drive traffic to websites and landing pages

Qualifications

 

Why do you want this job? Because you are:

  • Google certified for AdWords and analytics
  • Proficient in MS Excel, PowerPoint, and Word; experience in other reporting software (Tableau, Domo...) a plus
  • Someone who thrives in a team environment
  • A self-starter who can flourish in a fast-paced environment
  • A problem-solver with strong analytical, planning, and communication skills

Why do we want you? Because you have:

  • A Bachelor's degree in marketing-related field of study
  • 3+ years' experience with Google AdWords, Google analytics, and paid search (SEM); paid advertising in social media, display advertising, and Search Engine Optimization (SEO)
  • Direct experience with Google AdWords, Google analytics, paid search, paid advertising in social media, display advertising and search engine optimization
  • Practical experience with marketing automation software
  • Experience with Salesforce a plus
  • Web technologies including HTML/CSS a plus

 

Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer

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